Why is Ranking on Google so Valuable?

Why is Ranking on Google so Valuable?

Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $100? The reason is the precise targeting offered by search engine marketing. Just like hitting the nail on the head.

Search Engine Results are  Different

Contrast all that annoying stuff with the relevant ads that earn Google over $50,000,000,000 a year!

Search engine marketing is a completely different form of advertising because rather than trying to distract & annoy users, searchers request to see results relevant to their interests.

  • Advertisers only bid to show up where they are relevant – when they are irrelevant. If they bid for irrelevant keywords they lose money on every click. It is a self-correcting ecosystem where relevancy is rewarded with further distribution.
  • If a search is non-commercial Google may not show any ads, or may only display them in a less prominent position. Their commitment to relevancy builds the user’s trust in the search results.

The user sees the ads and clicks them because they are relevant to their wants, needs, and goals.

Research the Market Value of Any Keyword

The cool thing about search engine marketing is not only is it so targeted, but it benefits search engines to share valuable keywords with prospective advertisers. This means you get to spy on the relative search volumes of different keywords, and how much your competitors are willing to pay for keywords.

Using the Traffic Estimator fuction of the Google AdWords keyword tool you can view how much Google’s estimate the of keyword value at

For example, here is the estimated value for credit card and credit cards

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