Adding Schema Location Markup to Your Website

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We at SEO INDIA COMPANY insist that you use this if you want to rank higher in search engines.

 

Markup and microformats are becoming extremely important to local rankings. Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to search engines via websites. We are just on the cusp of the possibilities with schema, but the reality is, if you don’t start now, you’re going to be behind.

We’ll start with the basics: adding schema markup to the address on your website or blog. If your business is location or service area dependent, having an address on your website is imperative.

Making sure search engines understand your exact location can, at the best of times, be a tricky proposition. Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business.

Amending your straight location schema with code for your phone number takes a bit of “hacking” with the tools presently available. We’ll go through how to markup the data to ensure accuracy as well as consistency and validity of the code.

Let’s start with your street address. Use Schema-Creator.org to get the first steps down. You can choose Organization, and then choose a more specific type of organization if it’s related to your business.

You can eliminate the description as a line item to conserve space with little issue. Be sure you leave the business name, URL, and address data intact. You can tweak it for styling, but be sure you’re testing your changes in Google’s Structured Markup Validation.

Schema-Creator.org will also add line breaks to the code that will make your address look “unnatural” on a page. Take out those line breaks between the city, state, ZIP code, and country before pasting the code in. You can see in the preview example above how the address looks “odd” to the reader.

After you’ve entered your address in the Organization tool and pulled out the code, you then add it to your website and check for style and validation. You’re likely going to share your address in the footer or sidebar of your site, as well as on the about and/or contact us pages. Go for it, you can use this code as many times as you like.

If you’d like to add markup around your phone number, use a different tool, as right now Schema-Creator.org doesn’t have a line item for phone number under the Organization category. In this case, use Microtdatagenerator.com.

Here the Local Business Schema includes a line item for phone number. You’ll then copy and paste the coding into your site. This version doesn’t have a description or link included, so you might want to mash the results from both tools together to get what you want.

This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Many sites are generated from structured data, which is often stored in databases. When this data is formatted into HTML, it becomes very difficult to recover the original structured data. Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

A shared markup vocabulary makes it easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. So, in the spirit of sitemaps.org, search engines have come together to provide a shared collection of schemas that webmasters can use.

CREDITS FOR THE POST

http://schema.org/

http://www.ppcassociates.com/blog/seo-2/if-you-dont-care-about-structured-data-you-suck-at-seo/

http://searchenginewatch.com/article/2216894/Structured-Data-First-Steps-Adding-Schema-Location-Markup-to-Your-Website

 

Resources for Structured Data & Semantic Markup

People

Aaron Bradley

Matthew Brown

Jeff Preston

Richard Baxter

Mike Arnesen (Ask Me Anything)

Pages

About Rich Snippets & Structured Data – Google Documentation

WordPress Schema Creator – Raven’s tool for embedding structured data into WordPress posts

What Schema.org Means for SEO and Beyond – Oldie but goody by Aaron Bradley

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