Search Engine Optimization
A SEO company that gets the job done!
With almost 90% of online transactions starting with a search, using the right SEO Agency is critical to the success of your internet marketing campaigns. In the current day and age, if your business isn’t being found online then you’re going to suffer immensely. It is therefore vitally important that if you’re looking to increase your website’s rankings you need to adopt an effective search engine optimization strategy. You can get help to do this from SEO INDIA Digital, one of America’s top SEO agencies, we can help you achieve the results you need and deserve.
Search engine optimization is quite frankly one of the broadest and most popular services that we provide here at SEO INDIA SEO Agency. For the vast majority of people that come to us, gaining top spots on the major search engines is of upmost importance to them. However, with so many search engine optimization companies to choose from on the market, the decision of who to choose is often too overwhelming. How do you know SEO INDIA Digital is the one for you? The answer… because we can prove our results, try and find another SEO Services Company who can show you at least 50 recent live client results, right now, today to see for yourself why we’re different.
When you hit the mark with the right SEO Company you will clearly see the results as you watch your website propel up the search engine listings. Of course, you’ll have aspirations to reach the top of the major search engines; however, it is vital that you have a bulletproof search engine optimization strategy – something that an SEO firm like SEO INDIA can provide.
When you look at all of the businesses that are currently thriving online, a great deal of their success attributes to their high rankings on the search engines. Let’s face it, they didn’t get there by accident and they certainly didn’t pay Google for the privilege. Their websites got there because they most likely used SEO themselves.
Use SEO INDIA Digital’s SEO Services to Harness The Power of SEO
The following points are why we believe search engine optimization from SEO INDIA SEO Agency is so important:
- SEO Services from SEO INDIA Digital provides around the clock coverage.
- Search engine optimization is a cost-effective form of marketing.
- If your search engine optimization strategy utilizes targeted keywords, it will deliver targeted visitors to your website.
- Is your business big or small? Search engine optimization is a great leveller.
- SEO Optimization gives your website and company global exposure.
- Organic search, as part of an overall search engine optimization campaign, is a great source of traffic.
Although many people underestimate the power of search engine optimization, the search engines are in fact the most popular and widely used resources on the internet. Over 90% of people find exactly what they’re looking for through them. It is important to understand that the process of optimizing a website can’t be achieved overnight. Due to the nature of search engine optimization, the process of optimizing a website has to be gradual. That being said, the initial results of a good search engine optimization campaign can be seen in as little time as a month – the reward for being persistent? Unrivaled exposure for your website on the major search engines 24/7!
Find the Right SEO Company…
The World Wide Web is littered with SEO Agency after SEO Agency, but how can you be sure that you’re not dealing with an SEO Company that is playing at it from their back bedroom? We’re certainly not back bedroom bandits… We are a global SEO Services Company with offices across the globe and we employ a professional Company structure as you would expect from your SEO Firm, offering you the protection and peace of mind that comes with that.
With a variety of options available to suit every budget, our SEO Services deliver the very best to our clients to ensure they get the results they need.
Do you need to rank higher for your chosen keywords? Do you need more quality backlinks? Is your website under-performing on the search engines? If you answered “yes” to these questions then you need to choose SEO INDIA as your SEO Agency.
Here at SEO INDIA we understand that making a decision regarding which SEO Company to choose isn’t always a straightforward one. How much should you expect to pay an SEO Company? What makes for a reliable and competent SEO Company? These are just some of the important questions that everyone who is looking for an SEO Agency should be asking and that’s why it is our intention to be as transparent as possible. We aim to give potential clients the confidence they need to choose us as their SEO Company.
What makes us different from any other SEO Agency that you may come across is that we pride ourselves on our success at securing top positions for clients of all budgets. Here at SEO INDIA we are all about results and that is one of the reasons we publish real time live Google Results which few other SEO Companies are confident enough to do. We don’t make grand promises or guarantee number one rankings (although we often achieve them). Neither do we have to do ‘PAY ON RESULTS SEO’ because we can prove our results, we’re an SEO Company that can prove our competency at every level and we can prove our effectiveness by the results we achieve for our clients week in and week out. If you’re looking for an SEO Services Company who is entirely focused on driving results for the search phrases in your industry that really matter then you’ve come to the right place.
Hire an SEO Company That Actually Delivers
We’re a professional SEO Agency that strives to provide a variety of options to our clients that are designed to get them the results they need and to get their websites performing at superior levels across the major search engines with a particular focus on Google. With a variety of options available, we’re the most flexible SEO Agency you will ever find.
Our SEO Services packages range from our starter packages which have been designed and developed for those looking to get their site featured in the search engines, to our enterprise packages which have been created to take your website to a whole new level even for very competitive search phrases.
What you can be sure of is that we’re an SEO Services Company that covers the two essential factors in SEO; on-page and off-page SEO. Success with search results heavily relies upon your SEO Agency optimizing your website with both on-page and off-page SEO factors in mind.
If you’re interested in hiring an SEO Firm and would like to find out how search engine optimization can help increase your website’s online presence, please feel free to contact our expert search engine optimization team at SEO INDIA SEO Agency today.
Is your website getting the traffic you need to succeed? No matter how amazing your web site design is, if your targeted demographics can’t find you, it isn’t going to matter. There is only one way to successfully drive the traffic you need to your website, and that is to implement the most effective SEO strategy possible. You could try to pull together your own SEO (search engine optimisation) strategy, but (as you may have already experienced) the results will be less than optimal. A much better choice is to hire a team of dedicated and talented SEO experts. At Web Marketing Experts we specialise in developing successful SEO strategies for companies based in Australia and across the globe. We offer one of the most comprehensive ranges of quality, cheap SEO services available. It’s the cheap SEO Australia has been waiting for – affordable, effective and great value for money!
Search Engines We Work With:
OUR GOOGLE RESULTS
Can your SEO Company show you at least 50 live results with recent clients occupying Top5, Top3 and 1st Position Results?… We can.
|CLIENT WEBSITE||SEARCH TERM||POSITION||LIVE RESULT|
|Please call for client URL||Weight Loss||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Champagne||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Printers||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Franchises||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Diets||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Pregnancy||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Drinking||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Drugs||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Whey Protein||Top 5 on first page||View Live Google Result Here|
|Please call for client URL||Microcap Stocks||Top 5 on First Page||View Live Google Result Here|
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|Please call for client URL||Mortgage Broker||Top 5 on first page||View Live Google Result Here|
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|Please call for client URL||Cheap Conveyancing||Top 5 on First Page||View Live Google Result Here|
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|Please call for client URL||Rhinoplasty Orlando||Top 5 on First Page||View Live Google Result Here|
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|Please call for client URL||Fair Trade Gifts||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Tub Refinishing||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Tuition London||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Hide IP Address||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Exotic Car Rental||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Cristal Champagne||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Car Detailing Orlando||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Dog Box||Top 5 on First Page||View Live Google Result Here|
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|Please call for client URL||Solicitors Lincoln||Top 5 on First Page||View Live Google Result Here|
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|Please call for client URL||Wine Investment||Top 5 on First Page||View Live Google Result Here|
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|Please call for client URL||Boot Camps||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Flying Courses||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||3D Scanning||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Small Cap Stocks||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Trust Deed Scotland||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Apartments Heathrow||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Phone Systems Tampa||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||FAR Compliance||Top 5 on First Page||View Live Google Result Here|
|Please call for client URL||Automated Election Systems||Top 5 on First Page||View Live Google Result Here|
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Trust the industry leader of cheap SEO companies
If your website lacks the necessary SEO strategy, it might as well not exist. For your customers to find you, you need the services of an outstanding yet cheap SEO company. Your website must appear at the top of page one of all major search engines; customers just don’t have the time to go trawling though pages and pages of results. As one of the top SEO service providers in Australia, we can develop the SEO strategy your site needs to put it on page one of Google. If we do not succeed, you will stop paying for our SEO services until we do.
We Provide SEO content that is perfectly written for scanning by the search engines as well as reading by a human audience.
We Offer an Industry Leading Quality Guarantee
We guarantee your site will appear on page 1 of Google results in 90 days or less, or we’ll work for free until you’re there!
In-Depth Analysis of Your Relevant Competitors
Our technical analysts will perform a comprehensive study of websites competing with your site for rankings, to identify their strengths and their weaknesses including opportunities for improvement and advantage in your site.
We provide you with real time reports that give you highly detailed campaign tracking information.
Sustainable and Smart
We use the latest link building strategies, including our own proprietary methods, to get your website noticed.
Dedicated Account Manager
We provide you with a dedicated account manager who will work with you to maximise your online presence and help meet your digital marketing goals.
In consultation with you, we will develop a customized national SEO campaign that gives you maximum coverage nationwide. For example, if you own a graphic design business with the capability of serving clients nationwide, with a national SEO campaign you may target broad, non location specific key phrases such as “graphic design services” and “graphic design company”.
This all encompassing approach doesn’t have to cost the earth- we don’t just do cheap SEO, we do smart SEO; we’ll make sure you’re getting found by the right potential customers and the right potential customers only, all over Australia.
We Optimise Your Website with Mobile SEO
The latest estimates from academic and commercial sources show that at least 20% and up to 60% of all searches using Google are made using some form of mobile device, and this percentage continues to increase dramatically. Our experts will optimise your site to make sure that it can easily be found by crawlers such as Googlebot, Googlebot-Mobile and the recently announced Googlebot-Mobile for Smartphones.
- Adding the Right Meta Tags
- Creating an XML Sitemap
- Site Architecture
- Installing Google Analytics and Webmaster Tools
Everyone wants their website ranking at the top of the search engines. That is where the majority of search users click to find the products or services that they are looking for. Read about the full range of SEO services that we offer below.
We’re Your SEO Marketing Firm!
SEO for India is a nationally recognized SEO Firm that offers a full range of professional interactive marketing services. Our mission is to provide our clients “Valuable Solutions with Visible Results.” We work with companies of all sizes, so contact us today to find out how we can get your business found online.
Search Engine Optimization Services
Search Engine Optimization is the process of improving the volume and quality of traffic to your website from search engines. Using methods that search engines employ to rank a page, our search engine optimization services can make your website appear on the very first or second page of a search engine’s listings for relevant keywords.
As one of the Best SEO companies we make the necessary changes to a website in order to achieve top rankings in the major search engines. Google, Yahoo!, MSN, and Ask all look for different ranking criteria. A good Search Engine Optimization services company can make your site friendly to all of these search engines at once.
Why You Need Search Engine Optimization?
According to various studies, most people prefer to click on organic search results rather than sponsored results, by a very wide margin. Jupiter Media recently reported, 80 percent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.
All of Our Packages Include:
- Competition analysis
- Keyword and marketplace research
- Engaging Ads written by our staff of copywriters
- Title tag and meta keyword optimization
- HTML code optimization
- Database rewrites with Spider-friendly site architecture
- Press releases
- XML sitemap creation and implementation
- Robots.txt creation and implementation
- Enhanced Directory Submissions
- Local Directory Submissions
- Ongoing Consulting Time
- Keyword Ranking Report
Pricing for Our Services:
Our packages are customized per our clients needs and budget. Although we individually customize packages for our clients’ goals, we are one of the few SEO companies that require no setup fee.
…Want to TRIPLE Your Business?
Increase your website rankings with our premium Search Engine Optimization:
Gain more visitors, wider coverage, higher rankings in Google, Yahoo, MSN.
Boost Your Business With 1st Page Exposure
Get more visitors, wider coverage,
Higher ranking in search engines.
Your website’s success starts with Search Engine Optimization.
You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend beyond a quick, temporary boost in rankings. We’ll help you achieve better rankings, increased traffic, and more sales in the long run.
Search engines focus on rewarding those sites that offer people excellent user experiences and valuable content. Our SEO techniques are not only effective, but also meaningful. We focus on creating websites people like visiting and search engines like seeing.
Your business is unique: it has unique goals, customers, and needs. That’s why all of the SEO services we offer can be customized to fit the needs of your business and budget.
Our SEO consultants will talk with you about your business goals. They’ll research your industry, your competition, and the keywords you want to target. They’ll provide you with regular, detailed updates on your website’s rankings and traffic.
Search Engine Optimization (SEO)
The objective of search engine optimization (SEO) is to increase a Web site’s traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. It is the mission of SEO to make the site’s content worthy of higher search engine ranking by being more relevant and competent than the competition’s. This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query. If you search on your best keywords you will see the leading sites in the rankings and to obtain traffic for your content you will need to rank higher than those top sites. Our free site and full services optimize and improve your search engine rankings (traffic and profits) via our books, classroom SEO training, search engine optimization tools, site assessments, services including placement advice, tips, information and hints to improve your search engine marketing relative to the existing leaders. After all, better keyword ranking is the first step to increased Web traffic.
It is not enough to simply add Meta tags and do search engine submission of your site to a million search engine indexes and directories. The first placement tip in obtaining significant Web traffic counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engines or directories. In the middle is a step that is VITAL if you want to obtain front-page results. Most site owners bypass this step because they forget about it or think it is too complex, but without competent search engine optimization Web site services you are destined to become search engine fodder. The following FREE tools and advice describe how to choose your keywords with search engine optimization and ranking in mind.
There are no search engine optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. Classroom SEO training, unique content writing and quality-only linking services are some solid tips. This site targets improving search engine rankings by using a “beat the leader” education approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders,” you can do even better by becoming “least imperfect”! Proper organic search engine optimization requires that you outsmart your competition, so knowing the best keywords and criteria used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine. With careful selection and placement of your keywords, you will fare well using a little effort and Web site services. SEO FOR INDIA. Web site offers SEO optimization tips and services for improving search engine results via a unique, specific, search engine keywords placement methodology.
Search Engine Optimization (SEO for short) seems like a mystical, mysterious process to a lot of small business owners.
Just the fact that it seems so mysterious has played right into the hands of many companies that sell SEO services at thousands of dollars per month. The sad thing is that many of those companies are the modern-day version of snake oil peddlers who don’t fully understand proper SEO themselves! Even a lot of advertising agencies don’t quite “get it” when it comes to SEO – but they still sell the service to their clients anyway. So what’s a small business owner to do? The answer: do it yourself.
The good news it that SEO isn’t hard to do at all. It’s really quite easy. All it requires is attention to specific details.
The trick to doing your own SEO work is patience and perseverance. It’s not rocket science. It’s doesn’t involve complicated formulas. All it requires is that you do a little planning, pay attention to specific details on your site, and “tweak” those details as needed. In fact, most of it revolves around selecting the right keywords and using them in the right places on your site.
Now before I get started, let me state the obvious…
In order to do your own SEO work, you’ll need to have access to make changes to your website. Ideally your site would be built on a content management system that lets you log in and make changes without needing web design software. However, if your site is not built that way, you can either buy some web design software (like Adobe Dreamweaver for example), or you can assume the role of “project manager” and give your existing web designer specific instructions on what you want changed. Either way would work.
It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify.
Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.
Here’s Optify’s look at CTRs on the top 20 sites:
Basically, Optify concludes that moving up to the top spot in Google from second or third could triple visits to your website.
Optify’s study of U.S. Google search engine results pages, conducted in December 2010, analyzed organic keyword visits for B2B and B2C websites. Optify analyzed data from 250 randomly chosen sites and an initial set of 10,000 keywords.
Here are some of Optify’s other findings.
Importance of Page 1
The average CTR on Page 1 of Google was 8.9 percent, but the average CTR on Page 2 was 1.5 percent. Ranking first on Page 2 had a slight benefit over ranking in the last spot on Page 1 (2.6 percent vs. 2.2 percent CTR).
Optify concludes that, because predicting which position your site will appear in Google is basically impossible, your SEO efforts should first focus on getting on Page 1, and then on investing in working your way up to one of the top three spots. Also, ranking beyond Page 2, while good for tracking trends, has almost no business value, Optify noted.
Head Terms vs. Long Tail
Optify’s study defined head terms as keywords with more than 1,000 monthly Google searches and long tail terms as keywords with less than 100 monthly searches.
Head terms had a higher CTR (32 percent) in the number one position than long tail terms (25 percent). However, long tail terms had a higher overall CTR on Page 1 of Google than head terms (9 percent vs. 4.6 percent).
Optify concluded that you won’t see “huge benefits until you get to the top few positions” with head terms. However, long tail terms can see decent CTR almost anywhere on the first page, though there is less benefit of moving up to higher positions.
Bottom line: let your business goals shape your SEO strategy.
How Much a Top Spot in Google is Worth
Optify looked at organic CTR in the hopes of updating one of the SEO industry’s long-time ROI calculators based on AOL’s leaked search records from August 2006, which Optify calls “old and dated,” due to the evolution of universal search and integration of social search in recent years.
AOL’s data showed websites ranked first received 42.3 percent of traffic; second place got 11.92 percent; and third place had 8.44 percent:
AOL’s data was based on 19,434,540 click-throughs, whereas Optify’s was based on 1,224,383. Optify isn’t the first using AOL’s data as a benchmark. Last May, two studies aimed to calculate Google’s organic CTR.
Neil Walker’s study, using Google Webmaster Tools data from 100 clients and 2,710 keywords, found position one gets 46.37 percent of organic click-throughs; position two gets 29.43 percent; and position three gets 19.81 percent:
Chitika’s study, which Jonathan Allen covered in “How Much is a Google Top Spot Worth?” reported that a top spot gets 34.35 percent of impressions; second position gets 16.96 percent; and third gets 11.42 percent. Chitika’s numbers were based on a sample of 8,253,240 impressions across its advertising network.
While the exact figures and data sets vary from study to study, they all confirm that ranking at the top of Page 1 on Google continues to be incredibly valuable. One of Optify’s final pieces of advice is to stay on top of SEO best practices and strategies. That’s something you can do by regularly reading SEO INDIA’s Search Engine Optimization section.
How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.
In order to find out the value of SEO, we looked at a sample of traffic coming into our advertising network from Google and broke it down by Google results placement.
The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
“Obviously, everyone knows that the #1 spot on Google is where you want to be,” says Chitika research director Daniel Ruby. “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.”
The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic. However, the base number is very low – that 143% jump is from 1.11% of all Google traffic to 2.71%. As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.
Why Social Media?
Social media is an amazing marketing tool that when utilized correctly and effectively can drive traffic to your website and increase brand awareness. Social media is the use of web-based and mobile technologies designed to help and encourage people to communicate and interact with your brand and / or organization.
At Swish Digital, we help take this time-consuming pressure off of you so that you can focus your time on building your business and finding more clients. There are a multitude of social media websites from Facebook, Twitter and LinkedIn to Google+, Pinterest etc. Allow our dedicated social media team to help your brand or organization reach your social media goals.
Why Use Social Media?
Why use social media? Social networks are growing at significant rates. 80 percent of all Americans now use a social network. Almost 25 percent of online time is spent on social networking websites. Nearly 40 percent of social media users access their accounts through smartphones and other mobile devices. Ninety-eight percent of 18- to 24-year-olds access social networking sites each month. One out of five social network users are likely to login to another social networking website after leaving one.
Small businesses also are taking note and utilizing social media. The three most important reasons small businesses leverage social media are: Connecting with customers, greater visibility and self-promotion. About 45 percent of small-business decision-makers use social media. About 86 percent of these users use Facebook, with just more than 40 percent who use LinkedIn and about one-third who use Twitter.
Facebook has announced active users to more than 955 million users, with 200 million joining in 2011! More than half of these users login every day. Facebook hosts more than 7 million apps and more than 20 million apps are downloaded every day. Only about 25 percent of Facebook users live in North America, with 70 languages being used around the world. The average user spends about 20 minutes online each visit.
Facebook claims 955 million active users in 2012. More than half of these users login every day. Facebook hosts more than 7 million apps and more than 20 million apps are downloaded every day. Only about 25 percent of Facebook users live in North America with 70 languages being used around the world. The average user spends about 20 minutes online each visit.
Twitter boasts 500 million active users in 2012. Users are posting a total of more than 400 million tweets per day.
LinkedIn, the world’s largest professional social network, reported more than 150 million users from February 2012, up from 100 million in March 2011.
Google+ now boasts over 250 million users and promoted heavily through Google search. The +1 button receives over 5 billion impressions a day.
Why is social media growing so fast?
Social Media is not just a fad anymore but a daily way of life for millions of people around the U.S. and the world. Social media takes place at work, at home or anywhere by using mobile devices and smartphones.
Why is social media growing so fast? Throughout most of history, news and the media has come in only one direction to us. With the inception and sharing on social media and other online efforts, we can now interact and talk back with media sources. We can share our thoughts and feelings or simply share an article or news with our friends online. This open-ended dialogue, — potentially with many people — happens in real-time, 24 hours a day, all around the world.
The New SEO = Social Engagement Optimization
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.”
The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information, which inevitably impacts how people search. It’s time to add an additional meaning to the Three Letter Acronym of SEO and start teaching this to all the people with C-Level titles (COO, CMO, CTO, CFP & CEOs) in the world.
The Influence Of Social On Search
Over the past few years, the influence of social properties (Facebook, G+, Twitter, Pinterest, etc.) on where people search, how they search (i.e., crowd source), and even how the search engines rank content in their search results, have dramatically increased. The influence of social on search will continue to evolve and become more critical over the next few years.
In the late 1990′s, organizations and their respective C-level management were slow to embrace the Web, and in the early 2000′s, they were slow to embrace strategic search engine optimization.
Today, the C-level management team is slow to embrace the structure and strategic use of social properties (Social Media) to enhance their findability when a potential customer seeks the products and services the organization offers.
What’s puzzling is this is old school marketing and something that was taught in business and marketing classes for the longest time. It’s called “word-of-mouth marketing.”
Yet, the latest generation of marketers don’t seem to know about it and professes that it’s something else. Something new and shiny that must be tried out and tested. Meanwhile, the perplexed senior executives in their organizations learned about word-of-mouth marketing when they took their business classes back in the 70′s & 80′s.
The key to old-school, word-of-mouth marketing is simple. If someone asks you to recommend a vendor for something, you give them the name of someone that you were happy with or warn them of someone who you were unhappy with.
This is what search engines started replacing (word-of-mouth marketing) in the late 90′s. Two decades later, search engines are being replaced and influenced by online social engagement, which is basically electronic word-of-mouth marketing. We’ve come full circle and any organization that doesn’t realize it is failing to compete with more nimble businesses and likely destined for the scrap heap.
Social Engagement Optimization
To effectively and strategically implement a Social Engagement Optimization strategy, the C-suite can simply let their organizations hire a recent graduate who completed a social media college course and set them loose with the corporate social media strategy.
This may be less expensive than someone who has years of traditional marketing experience, possessing the expertise and ability to relate historical successes and failures to the new social technologies for doing old-fashioned marketing. Yet, the reward for using experience to create measurable benchmarks and milestones based on historical and traditional concepts, is that your organization will succeed in the new environment of online social media marketing.
Corporations and their executive teams need to think about how they are going to use social properties to engage with both current and potential customers and then how to optimize their experience to maximize sales and profits. In essence, they need to relearn how to do something that businesses have done since the dawn of commerce and to educate their marketing teams that SEO must now also include Social Engagement Optimization.